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We Approach


We approach 

Every Challenge With The Best Fitting Solution

Raphaels’ toolkit is versatile. Finding an answer could involve a workshop. A Meet The Customer session, an Expert Council, or Consumer panels. Standalone or combined with our emotion compass, we guide the process, to help our clients to stay in motion.

 

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We Approach


We approach 

Every Challenge With The Best Fitting Solution

Raphaels’ toolkit is versatile. Finding an answer could involve a workshop. A Meet The Customer session, an Expert Council, or Consumer panels. Standalone or combined with our emotion compass, we guide the process, to help our clients to stay in motion.

 

 

From the uniqueness of 1 person to the power of a 1000 voices, local or global, our tools bring the brand connection of your customers to life to within the very heart of your brand

 

Insight

Meet & Understand


Meet & understand is all about enabling you as a brand to step into the shoes of your customers and get to know and understand them even better. Meet up with your customer and hear their story, experience where they live or how they work. Understand the context of the customer and what the role of your brand is in their world. Read more

Our tools enable brands to immerse in the world of the consumer. Meet your customer at our facilities, your own office, on the street or at the respondents’ homes and offices.

We connect with consumers nation- and worldwide through our online platform PULSE and online panels to validate and anchor the results in your organisation.

Read more about our tools

Emotuning

Emotion compass


Enhance your brand emotionally and resonate stronger with your customer

Our newly developed branding tool based on the ideology of Emotional Innovation of Roland and Rogier van Kralingen offers insight into the emotions of the target group around categories, brands and products. It shows where a brand can add value to its audience by uncovering which emotions to tap into. Read more

Through extensive research by Emote a tool was created by mapping the 144 most important human values to the 12 most important mindsets of human kind. Then connected 12 (out of a pool of 500+) human emotions to each respective value. Based on this model we can map exactly which values and emotions are connected to a certain brand or target group. Emotion Compass With the Emotuning tool you – as a brand – get insight into your emotional profile, consisting of emotions, in the context of the category. The tool also provides insight into the strength of the values and emotions; important because the stronger the emotion, the closer it is to the brand.

Emotuning can be used for positioning, identity, target group determination, category, product, service, communication and brand innovation.

Strategy

Looking at the broader perspective

We help to define what your brand stands for. Through our unique methodologies and years of experience working for leading brands, we help to articulate the relationship between people and products, its role in the market and the world at large.


Cases


Customer Journey & Communication Optimisation

What does the Buyer Journey look like for SME and how can we, as a partner, be more relevant and appealing?

What does the Buyer Journey look like for SME and how can we, as a partner, be more relevant and appealing?



Target Group Exploration

What are the personas in our target group and how can we bring these to life in our organization?

What are the personas in our target group and how can we bring these to life in our organization?



Concept Development

How can we add value to making your home more sustainable – and what are the preconditions for a tool to help in this process?

How can we add value to making your home more sustainable – and what are the preconditions for a tool to help in this process?

Product Development

What are the gaps in our portfolio and how can we successfully address the needs of the consumer with a new product?

What are the gaps in our portfolio and how can we successfully address the needs of the consumer with a new product?

Proposition Development

What are latent needs of my customers and what are the preconditions for future proof propositions?

What are latent needs of my customers and what are the preconditions for future proof propositions?

Quantitative Validation

What BN-er has the best fit with my brand and campaign?

What BN-er has the best fit with my brand and campaign?